What is Backlinks? – Digital Marketing Tips for Higher Search Engine Rankings

17 Dec, 2020 | admin | No Comments

What is Backlinks? – Digital Marketing Tips for Higher Search Engine Rankings

What is backlinks? A backlink is simply a link coming from another website to your web site. A web site can be an article directory, a video directory, or just about any web-based content source. It’s the hyperlinks placed in text and HTML that help search engines determine which websites are the most relevant for a query. Getting backlinks can either be a positive thing, or a negative thing depending on the quality of the links and the website that hosted them.
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What is backlinks? A backlink is simply a link coming from another website to your web site. A web site can be an article directory, a video directory, or just about any web-based content source. It’s the hyperlinks placed in text and HTML that help search engines determine which websites are the most relevant for a query. Getting backlinks can either be a positive thing, or a negative thing depending on the quality of the links and the website that hosted them.

Positive backlinks are considered a vote of confidence and are considered a vote of trust. This means that the web page that hosted the backlinks invested a lot of time and resources into getting those links. They spent a lot of effort making their web page popular with search engines and the public. Therefore, the backlinks were a vote of confidence for that particular web page and the owner invested a lot of time and money to ensure that those backlinks were as effective as possible. These votes of confidence are very important because they indicate the popularity, trustworthiness, and quality of the web site associated with the backlinks.

On the flip side, negative backlinks can be just as detrimental as positive backlinks. The reason for this is because the results page of the search engines does not take into consideration how popular a website is. The results page factors in only the quality and relevance of the web pages. Because the results page doesn’t care about popularity, you will need to boost your presence within the major search engines to create the necessary traffic that you desire. Backlinks can definitely play a role in boosting your page rank in the major search engines. You must make sure that you stay out of the search engines results page because these results page was created to ensure that search engines deliver the most relevant results to the clients, not results that will favor your website over another website.

The reason why you should avoid using backlinks with no-follow links is because you will lose credibility and it will reflect badly on your image to the major search engines. A high page rank can be attained with the use of low quality, no-follow links. For example, if a visitor clicks on your link and lands on your affiliate landing page instead, you will lose credibility because you allowed a backlink without any follow-through from the visitor. It really counts when it comes to the image that you project to the visitors of the website. Many of the no-follow backlinks can lead to penalization from the search engines and results page.

As mentioned before, a major part of the ranking process of the search engines involves what is referred to as “quality backlinks”. The quality backlinks are considered to be votes of confidence where the website owner has placed their confidence in another website by investing a certain amount of time, content, and effort into building the backlinks. You can easily tell when someone is trying to manipulate the search engines or using unethical means when they post their back links on websites that have no intentions of being used for marketing purposes.

The bottom line is that you can easily place one or even dozens of backlinks on a site that has a high page rank but you must have high-quality backlinks that lead to your own website. Having backlinks from other websites that are ranked lower than your own is going to hurt your rankings. So, the bottom line is that you should never rely on the results of others when it comes to what is referred to as “quality backlinks”.

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